Rick Sena Presents VIVA New York City

VIVA functions as Rick Sena's afterhours brand, running at major New York moments throughout the year, and its Halloween edition lands the same weekend as Alegria, October 31 to November 1, 2026, picking up where the main event leaves off.

What to expect

VIVA describes itself as built for both circuit veterans and newcomers, an all-embracing room rather than a strictly insider scene. Expect the party to run well past when Alegria's main room closes, catering to the crowd looking to keep the night going into the morning.

History and legacy

VIVA sits alongside Sunrise and WOW as one of Rick Sena's recurring event brands, showing up at New Year's, Pride, and other major dates across the city's circuit calendar rather than existing as a single annual event.

Getting there

Venue details for the afterhours typically follow closer to the date, since it often depends on the main event's venue and timing that night.

Plan your trip

Staying near the main Alegria venue makes the transition into VIVA's afterhours far more practical than crossing the city at 3 a.m.